Slowing growth businesses have this in common…

A deregulated electricity retailer, an architectural coatings division of a chemical company, a logistics technology manufacturer and a Jewish nonprofit wouldn’t appear to have a lot in common.

But their problems are nearly identical.

I believe the problems are so similar because these four companies all had slowing growth. One was going from doule-digit to single-digit growth, and one was going from flat to slightly negative, but the problems manifested similarly.

If your growth is slowing, and you have these problems, you might relate:

• The sales team (or fundraising in a nonprofit) can’t seem to keep up with all of the product detail. They’re either hyper-focused on one area, or they are an inch deep and a mile wide.

• The leadership hops from one exciting idea to the next without enough apparent follow-through.

• A competitor, often one that seems to have inferior products or services, keeps taking market share.

• Staff morale is declining, and some of the best people (especially on the sales/fundraising team) start leaving.

• The head of sales or fundraising says all of the large customers have already been found. (NOTE: This is almost always wrong.)

• Customer data is incomplete, or it is hard to get the right data and/or analysis at the right time.

• There is a gap, if not a chasm, between the activities in marketing and sales.

• The sales team does not seem to have interest in or incentive to sell new products or to find new customers.

Fortunately, all of these problems can be solved. That’s why I started Adartova Consulting. I believe I can teach you how to solve these problems yourself in the future.

If this is you, please give me a call!

(Thumbnail image courtesy Bill Gracey by Creative Commons license, https://www.flickr.com/photos/9422878@N08/)